Madhu S.
Senior Vice President Portfolio Management @Axis Bank
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WORK HISTORY
Senior Vice President Portfolio Management @Axis Bank
Accelerating ETB Salary Growth Through Strategic Deepening & Digital EnablementI specialize in driving ETB salary portfolio deepening through targeted customer strategies, campaign-led engagement, and data-backed insights. My work focuses on unlocking value from the existing base by enhancing product penetration, increasing balances, and elevating profitability.Key areas of expertise:• ETB salary deepening through customer lifecycle strategy• Campaign design & implementation to drive product uptake• Communication journeys for sustained engagement• Right mapping of salary accounts to optimize PPC• Driving TD & Savings balances through focused nudges• Creating channel-level insights to improve activation & outcomes• Building digital enablers to scale ETB communication• Leveraging tech to improve sales productivity & penetration• Improving unmapped book profitability through analytics• Cross-functional stakeholder alignment for seamless executionWith a strong grip on ETB dynamics, I drive both strategic outcomes and measurable growth in salary portfolios.
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Postgraduate Degree, Marketing
University of Mumbai
BMS, Specialisation in Advertising and Marketing
ABOUT MADHU S.
I specialise in the flawless execution of strategic initiatives that drive growth across the retail branch franchise. My work focuses on scaling customer acquisition, strengthening onboarding journeys, and delivering world-class customer experience through the right product and pricing strategies across customer life cycles.I bring strong portfolio management discipline—closely tracking portfolio movement, reducing volatility within ETB portfolios, and leveraging branch and digital channels to deepen share of wallet. My approach is data-led, using causality and correlation analysis to continuously refine strategy and execution.Core Competencies Portfolio Management and Growth with focus on driving more Product per Customers (PPC) New Branch Expansion and customer acquisition Customer Experience & NPS Transformation Branch Banking Strategy & Expansion P&L Ownership & Business Profitability Regulatory Compliance & Internal Audit Process Reengineering & Digital Enablement Stakeholder Management & Board Engagement Team Leadership, Coaching & Culture Building
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