Madhu J Gowda
Marketing Specialist @Omnicom Global Solutions
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WORK HISTORY
Marketing Specialist @Omnicom Global Solutions
Bengaluru, IN
EDUCATION
RNS Institute of Technology - India
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT MADHU J GOWDA
Madhu is a Sr. Social Intelligence & ORM lead with 10 years of experience leveraging social listening, online reputation management, and advanced analytics to drive data-driven decisions across B2C industries. Proven ability to translate complex data into actionable insights, resulting in significant improvements in client engagement and ROI. Passionate about using social data to solve business problems and drive growth.Overall Work Experience:• Social Listening & Insights Generation: Leveraged advanced social listening techniques to transform social media data into actionable insights for clients, driving informed decision-making.• Reporting & Analysis: Delivered regular reports, custom analyses, and presentations covering owned and earned media, with a focus on sentiment, trends, key topics, influencers, and competitive benchmarking.• Dashboard Development: Designed and built functional dashboards in PowerPoint, Excel, social listening & ORM tools (e.g, Talkwalker, Meltwater, Emplifi, Simplify360 & Rival IQ), and Power BI to monitor campaign performance and key metrics.• Online Reputation Management (ORM): Developed and implemented ORM strategies to proactively identify and mitigate negative online influence, turning potential crises into positive outcomes. Utilized data surveillance to monitor brand perception.• Market & Industry Analysis: Conducted online (Social Media) market assessments and industry/category analyses to identify trends, demand, challenges, and opportunities for clients.• New Business Development: Contributed to new business pitches by providing strategic insights and data-driven recommendations, enhancing the likelihood of securing new clients.• Team Leadership: Led and mentored a team of 4-5 professionals, providing guidance and support to ensure the achievement of departmental goals.• Additional Skills: Proficient in survey management, WhatsApp bulk SMS campaigns, social media command center operations, support function for influencer management, media analysis, and SEO principles.
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