Madhu Chapala

Meta Media Buyer @BeyondAds

Hyderabad, IN

Campaign Planning & Strategy:• Understand brand objectives, customer personas, and campaign goals• Design full-funnel strategies (TOF, MOF, BOF, Retention) tailored to business needs• Use Motion to evaluate creative performance and identify winning hooks• Coordinate tasks and deadlines using Asana2. Media Buying & Execution:• Set up and launch campaigns via Meta Ads Manager• Define campaign objectives, placements, budgets, and bidding strategies3. Performance Tracking & Optimization:• Monitor key performance metrics: ROAS, Cost/LPV, CPA, CTR, CPM, Hook & Hold Rate, ATC, IC, CVR.• Leverage GA4 for deep funnel insights and user behavior tracking• Use Atria to identify top-performing and trending creatives• Executed creative testing across multiple funnels, audience segments, placements, Gender, Age and Location• Scale performing campaigns and pause/iterate underperformers4. Reporting & Analysis:• Maintain real-time dashboards using Google Sheets• Create detailed Daily/weekly/monthly reports with insights • Use data from Adnova - AI Tool, GA4, Motion, and Atria to inform creative and strategy decisions 5. Collaboration & Communication:• Work closely with creative and marketing teams • Communicate daily with internal team and stakeholders via Slack• Use Slack to share updates, get feedback, and coordinate with clients• Track tasks and workflows using Asana6. Audience & Funnel Management:• Build and manage custom, lookalike, retargeting, and retention audiences• Implement funnel strategies with proper exclusions for each stage 7. Industry Knowledge & Adaptability:• Stay updated with Meta platform changes, trends, and best practices• Use insights from Motion and Meta Ads Library to stay ahead creatively• Explore and test new ad formats, placements, and audience strategies

Yogi Vemana University, Kadapa

Bachelor's degree