Madhoobashini Thanigaivelu

WORK HISTORY

EDUCATION

ABOUT MADHOOBASHINI THANIGAIVELU

I am a Strategic Marketing Analyst with a proven ability to merge data, creativity, and strategy to deliver measurable business growth. With an MSc in Information Systems & Business Analysis from Aston University and a Bachelor\'s in Computer Science Engineering, I bring both analytical depth and marketing expertise to every project. At Dixy Group, I collaborated directly with the CEO’s office, leading CRM strategy, digital campaigns, pricing models, and customer engagement programs during a critical transformation phase. At Birmingham City Council, I translated data into actionable insights that improved public services, demonstrating my ability to adapt marketing and analytical skills across diverse sectors. My background spans digital marketing, brand strategy, content creation, and campaign optimization, with hands-on experience in SEO, PPC (Google Ads certified), social media marketing, email campaigns, and performance analytics. I am passionate about designing strategies that not only build brand visibility but also drive conversions and customer loyalty. Open to global opportunities (UK | EU | UAE), I thrive in fast-paced, cross-functional environments where I can deliver impact through marketing innovation, customer insight, and data-driven decision making. Core Expertise: Digital Marketing Strategy & Execution (SEO, SEM, PPC, Email, Social Media) Marketing Analytics, Customer Insight & Reporting CRM Implementation & Customer Engagement Campaigns Content Marketing & Brand Positioning Paid Media, Performance Marketing & Lead Generation Stakeholder & Executive Collaboration Market Research & Data-Driven Storytelling