Madhav Prakash
Area Sales Manager - Delhi Ncr @IDFC FIRST Bank
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WORK HISTORY
Area Sales Manager - Delhi Ncr @IDFC FIRST Bank
Delhi, IN
Own end-to-end business performance across the assigned area, leading 7 Sales Managers and 75+ Sales Officers in the field• Drive achievement of monthly, quarterly, and annual disbursement targets, ensuring sustainable growth in volumes and market share• Lead, coach, and performance-manage Sales Managers through structured reviews, productivity tracking, and capability building• Ensure consistent achievement of key KPIs including disbursements, conversions, TAT, productivity per officer, and Six-EMI collections on a monthly basis• Oversee Six-EMI monthly collection targets at an area level, ensuring portfolio stability and adherence to collection benchmarks• Strengthen and expand the channel partner ecosystem (dealers, DSAs, OEMs) to improve penetration, engagement, and long-term partnerships• Monitor overall portfolio health, including delinquency trends, RC pendency, documentation quality, and early risk indicators• Ensure strict compliance with credit, policy, and regulatory guidelines, minimizing operational and audit risks• Drive manpower planning, hiring, onboarding, and training to build a high-performance and scalable sales organization• Translate regional and national business strategies into actionable execution plans at the area level• Review daily MIS, dashboards, and funnel metrics to identify gaps and implement corrective actions proactively• Manage escalations involving key dealers, customers, and internal stakeholders across credit, operations, and collections• Improve operational efficiency and productivity through optimal deployment of feet-on-street resources• Foster a performance-driven culture through regular reviews, recognition programs, and team-motivation initiatives• Collaborate closely with the Regional Head and cross-functional teams to ensure seamless execution and achievement of strategic objectives
EDUCATION
IBS Hyderabad
Master of Business Administration - MBA, Marketing
Institute of Hotel Management
Bachelor of Science - BS, Hotel/Motel Administration/Management
ABOUT MADHAV PRAKASH
I am a results-driven Area Sales Manager with deep experience in two-wheeler financing within the retail banking sector, currently leading large, multi-location teams at IDFC FIRST Bank. I oversee business performance across my area with responsibility for 7 Sales Managers and 75+ Sales Officers, driving sustainable growth, productivity, and portfolio quality.I have a proven track record of scaling markets, building high-performing teams, and consistently exceeding business targets. My work has contributed to a 60% expansion in the two-wheeler market, a 50% increase in sales force strength, and regular achievement of 20–25% over targets, along with strict adherence to monthly collection and Six-EMI benchmarks.My role involves end-to-end ownership of disbursements, channel partnerships, portfolio health, compliance, and collections, while ensuring strong execution on the ground through disciplined reviews, data-driven decision-making, and hands-on leadership.Earlier in my career, I gained exposure to sales and marketing strategy at PepsiCo, which strengthened my commercial mindset and ability to drive structured growth. I bring a strategic yet execution-focused approach to problem-solving and leverage CRM and MIS tools to deliver consistent results at scale.
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