Madhan Sailesh
Product Marketer | GTM Playbooks • Behavioral Psychology • Growth Experiments for SaaS Teams
- Role
- Product Marketer at Zoho
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Madhan Sailesh
I\'ve spent 7 years moving between three worlds most marketers only see one of — creative…
Experience
Product Marketer
Sep 2024 — Present · Chennai, IN
Developed go-to-market strategies, launch plans, and positioning frameworks for three upcoming SaaS products- Led competitive research and pricing analysis to define clear market differentiation and value propositions- Created user-facing content like blogs, landing pages, and social campaigns to build pre-launch awareness and visibility- Produced internal learning resources to strengthen product understanding and advocacy across the organization- Used CRM platforms, marketing automation tools, and analytics to plan campaigns and track engagement metrics- Collaborated cross-functionally with Central Design, Central Marketing, and other product teams to align messaging and GTM execution- Onboarded multiple internal Zoho products onto our infrastructure, collaborating with product, design, and engineering teams to integrate them
Education
SRM IST Chennai
Design and Visual Communications, General
2015 — 2018
Christ University, Bangalore
Master of Business Administration - MBA, Marketing
2019 — 2021
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