Madhankumar N
Marketing Automation Specialist @CARFAX
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WORK HISTORY
Marketing Automation Specialist @CARFAX
Toronto, ON, CA
Developing and executing automated email marketing campaigns in Marketo to engage leads and customers throughout their journey.Conducting experiments to test different variables such as subject lines, messaging, CTAs, and send times to optimize the performance of email and other marketing campaigns.Monitoring and analyzing the performance of marketing automation campaigns, tracking key metrics such as open rates, click-through rates, conversion rates, and ROI, and providing insights to optimize future campaigns.
EDUCATION
Bharathiar University
Bachelor's Degree
BrainStation
Digital Marketing Pro
Veveaham Higher Secondary School
High School
Madurai Kamaraj University
Master of Business Administration (M.B.A.)
SKILLS
ABOUT MADHANKUMAR N
Experienced Digital Marketing professional with a demonstrated history of working in the Email marketing and advertising industry. Skilled in Search Engine Optimization (SEO), Web Design, HTML, Marketing Automation, and Analytics.
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