Madelyn Scarbrough
Marketing Specialist at New Horizon Academy Corporate
- Role
- Marketing Specialist at New Horizon Academy
- Location
- Rogers, MN, US
- LinkedIn followers
- 500 followers
About Madelyn Scarbrough
My interest in marketing began in high school, where I developed a strong appreciation…
Experience
Marketing Specialist
Feb 2025 — Present · Plymouth, MN, US
Lead the development and continuous optimization of highly personalized, data-driven, omnichannel CRM campaign strategies designed to complement the customer journey.Design, build, and continuously refine highly personalized, data-centric CRM campaigns.Continuously work to segment audiences, analyze audience behavior, and improve the quality of the database.Stay up to date with industry trends and emerging technologies to identify opportunities for CRM enhancements and innovations.Regularly update and clean customer data to ensure accuracy and completeness.Develop and deliver CRM training programs to educate and empower users, driving user adoption and proficiency.Implement and analyze email campaigns executed through both email software and CRM.Manage our reputation management software to enhance and respond to online reviews.Assist in writing and editing marketing materials, which include articles, blogs, presentations, white papers, and collateral.Assist in arranging community events and sponsorship opportunities.Oversee the organization of onsite marketing supplies and inventory.In partnership with our marketing and operations teams, regularly identify opportunities to leverage data in executing smarter marketing strategies, ensuring that all marketing decisions are data-driven and tied to strategic objectives.
Education
Minnesota State University, Mankato
Bachelor of Science - BS, Marketing
Monticello Senior High School
High School Diploma
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