Madelyn Mills

About Madelyn Mills

When I stood before our C-suite to defend a multi-million dollar CDP investment, I didn\'t…

Experience

1. Executive Director, Marketing Platforms

   Providence

   May 2021 — Present

   Leading executive driving platform strategy, engineering delivery, team transformation, agile deployment, contract management, applied AI adoption, mentoring junior leaders, and recruiting top talent.+ AI Leadership: Launched \"Applied AI for Productivity\" employee resource group, served as a founding member of AI governance and productivity working groups, published AI whitepapers internally, and acted as an internal evangelist for generative AI adoption, roadmap, and safety.+ Led team transformation from semi-structured to formal agile deployment, resulting in higher productivity and better ability to plan and forecast product delivery + Built out formal Project Management and Product Owner functions in support of agile dev ops operation + Creates annual cross functional roadmap collaborating across disciplines (web analytics, marketing analytics, marketing automation)+ Mentors junior leaders and SMEs in line with company values and in support of long term leadership pipeline + Recruits top talent into multiple positions, grew team by +100%+ Owns all MarTech contracting including legal, compliance, and InfoSec sponsorship. Manages budget for full portfolio including vendors and contractors. Solves complex problems across multiple clinical and non-clinical disciplines.+ Explains complex business and technical concepts to executive leadership to get buy-in, drive the roadmap forward, ensure regulatory compliance, and make technology conceptually approachable to all levels of leadership + Shapes team culture through grass-roots norms – success evident by the department’s highest engagement scores + Leads the second largest division utilizing IT’s resources (storage and compute) and as part of this leads with optimization and efficiency in mind – advocating for annual reviews for VM sizing, reductions/additions, etc.+ Designed and delivered first electronic medical record driven website personalization capability.

Education

• Pacific Union College

  Bachelor of Arts - BA, Spanish Language and Literature

• Pacific Union College

  Bachelor of Arts - BA, Communication and Media Studies

• Baruch College

  M.A., Corporate Communication

Skills

• SEO
• Social Media
• Business Intelligence
• Tableau
• Digital Media
• Microsoft Excel
• Advertising Operations
• Freewheel
• Google Analytics
• Digital Strategy
• Web Analytics
• Forecasting
• Comscore
• Domo
• Research
• Competitive Analysis
• Online Advertising
• Management
• Dashboarding
• Omniture
• Analytics
• Video Analytics