Madelyn McCrae
MBA
- Role
- Advertising Account Manager at Spectrum Reach
- Location
- St. Petersburg, FL, US
- LinkedIn followers
- 500 followers
About Madelyn McCrae
Currently a Media Account Planner with a strong background in supporting sales teams and driving client success through strategic advertising solutions. I specialize in developing proposals, analyzing campaign performance, and collaborating across departments to deliver impactful, multi-platform marketing strategies. My work is rooted in understanding client objectives and translating them into data-driven recommendations that enhance campaign effectiveness. With over two years of experience in advertising and media, I bring a mix of strategic thinking, creative problem-solving, and attention to detail to every project. I have a deep knowledge of paid media platforms such as Facebook Ads (Meta Ads Manager) and Google Ads. I’m proficient in a variety of tools including: the Microsoft Suite, Salesforce, the Adobe Suite, AOS, Architect, Pilot, Freewheel, The Trade Desk, Google Analytics, Canva, WordPress and industry research platforms such as Nielsen, Scarborough, MRI, Kantar, eMarketer and ComScore. I thrive in fast-paced environments, enjoy working with motivated teams, and am passionate about building strong relationships that lead to measurable results.If you’re interested in getting to know me further, please send a message or email my way.
Experience
Advertising Account Manager
Dec 2025 — Present
Education
Benedictine University
Master's degree, Business Administration
The University of Western Australia
Business
2017 — 2017
University of Vermont Grossman School of Business
Bachelors Business Administration, Business Administration and Marketing/ Entrepreneurship
2014 — 2018
Skills
- Interpersonal Communication
- Creativity Skills
- Teamwork
- Constructive Feedback
- Customer Relations
- Tenacious Work Ethic
- Strategic Planning
- Social Skills
- Flexible Approach
- Problem Solving
- Priority Management
- Team Motivation
- Time Management
- Cashiering
- Customer Service
- Negotiation
- Microsoft Word
- Team Leadership
- Decision Making
- Student Leadership
- Hospitality
- Persuasion
- Resource Management
- Social Media Marketing
- Microsoft Excel
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