Madelyn Matthews

About Madelyn Matthews

Strategic marketing leader with 10+ years of experience driving B2B growth in the FinTech space. I lead corporate marketing and campaign strategy with a focus on creativity, engagement, and measurable impact. From big-picture planning to hands-on execution, I build programs that elevate brand visibility, fuel revenue, and align tightly with business goals.I hold an MBA from NC State University with a focus in marketing, analytics, and leadership. I’m passionate about turning compliance complexity into clarity - aligning sales and marketing, translating trends into actionable strategy, and helping the business propel forward with purpose.Let\'s Chat: m••••••••@gmail.com

Experience

1. Marketing Director

   RegEd

   Jan 2023 — Present · Raleigh, NC, US

   RegEd is the market-leading provider of RegTech enterprise solutions with relationships with more than 200 enterprise clients, including 80% of the top 25 financial services firms.

Education

• Appalachian State University

  Bachelor of Science (BS), Communications / Public Relations / Business

• North Carolina State University

  Master of Business Administration - MBA

Skills

• B2b Marketing
• Inbound Marketing
• Marketing Communications
• Financial Services
• Sales & Marketing
• Marketo
• Digital Marketing
• Brand Development
• Social Media
• Product Marketing
• Social Media Marketing
• Marketing Research
• Corporate Branding
• Market Research
• Corporate Communications
• Creative Campaign Development
• Public Relations
• Internal Communications
• Media Relations
• Project Management
• Salesforce.com
• Event Management
• Crisis Communications
• Microsoft Excel
• Marketing Strategy
• Adobe Design Programs
• Event Planning
• Multi-Channel Marketing
• Email Marketing Software
• Eloqua
• Marketing
• Product Management
• Conference Coordination
• Microsoft Office
• Marketing Management
• Press Releases
• Email Marketing
• Campaign Development
• Inbound Lead Generation
• Strategic Communications