Madelyn Hoyman

WORK HISTORY

EDUCATION

ABOUT MADELYN HOYMAN

Hi! I\'m a marketing communications professional, collaborative team player, and strategist who harnesses diverse marketing channels and tools to craft compelling brand stories and make meaningful connections.My professional journey began at the University of Wisconsin-Eau Claire, where I earned a Bachelor of Business Administration with a double major in marketing and Spanish. During my college years, I embarked on an enlightening study abroad experience in Valladolid, Spain, only to have it cut short by the unexpected twist of the pandemic. But that setback led to an incredible opportunity — I returned to Spain, this time to Valencia, where I discovered my love for teaching and embraced the thrill of stepping outside my comfort zone.Teaching abroad taught me invaluable lessons in communication, adaptability, and the power of storytelling. As a firmwide marketing communications coordinator at Affiliated Engineers, Inc.(AEI), I channel my new-found appreciation for teaching into knowledge sharing and team collaboration. I craft dynamic narratives that not only resonate with target audiences but also elevate brand presence and drive impactful results. From creating compelling project case studies and refining collateral pieces to developing engaging social media content and captivating email blasts, I harness my communication and project management skills with a strategic approach to build cohesive, unified campaigns. My passion for storytelling fuels my work, ensuring every message is polished and powerful. In marketing communications, I believe it\'s not just about promotion; it\'s about building connections, sparking meaningful conversations, and making a lasting impression.When I\'m not immersed in the world of marketing communications, you can find me exploring new destinations, losing myself in a good book (typically a fantasy, cheesy romance, or historical fiction), or enjoying the outdoors through daily walks, hiking, downhill skiing, and staying active.If you share a love for marketing communications, want to trade travel tales, or exchange book recommendations, I\'d love to connect! Let\'s swap stories and insights.