Madelyn Driver

About Madelyn Driver

I’m a Content Designer and UX Writer who believes good content should make technology…

Experience

1. Senior Content Designer

   Panasonic Well

   Jun 2023 — Present

   As a content designer for Umi Coach, Panasonic Well’s AI-powered family wellness app, I bridge the gap between design and content strategy. My work spans hands-on design for key flows that guide families through everyday interactions, while also building the frameworks that shape how our AI coach communicates across the app.Key contributions:• Defined the core content design strategy for system communications, notifications, and lifecycle alignment• Leads content design for the revenue-focused pod responsible for onboarding, payments, settings, accounts, help center, and partnerships• Designed and prompt-engineered an LLM feature that turns family insights into weekly narrative summaries that are brand-aligned, accurate, and engaging• Developed foundational documentation and tools for the language design team, including UX writing guidelines, voice and tone guidance, and a content strategy hub• Partners closely with design, research, engineering, legal, and product to deliver clear and consistent user experiences across the app

Education

• Azusa Pacific University

  BA English

• The University of Edinburgh

  MSc Creative Writing

• University of Oxford

  Study Abroad - Classics of C.S. Lewis and the History of Film