Madelyn Willoughby

About Madelyn Willoughby

I am a digital marketing strategist with 3 years of experience driving performance across paid media, content creation, content strategy and analytics in 4 fast-paced agency environments. I\'ve managed multi-channel paid and organic campaigns for 30+ clients, delivering KPI-driven optimizations and developing compelling insights from complex data sets. My work includes optimizations that have increased KPIs by 123% for high-profile business clients.I\'m skilled in full-funnel media planning, A/B testing and performance reporting using Excel/Google Sheets and Looker Studio. With experience spanning both marketing and editorial roles, I combine creative and analytical expertise to consistently drive measurable client growth.Skills:• Paid Media: Campaign Strategy, Budget Allocation, Budget Management, Data-Driven Optimizations• Analytics & Reporting: Data Storytelling, Pivot Tables, Monthly and Biweekly Decks, Actionable Insights• Content Strategy: Copywriting, Content Editing, Fact-Checking, Data-Driven Content Optimization, Quality Assurance• Client & Team Collaboration: Onboarding, Client Presentations, Client Communications, Project ManagementTools & Platforms: • Ad Platforms: Google Ads, Meta Ads, Amazon Ads, LinkedIn Ads, Reddit Ads, X Ads, TikTok Ads• Analytics: Excel/Google Sheets, Google Analytics, Tableau, Looker Studio, SQL, Parse.ly• Content & Publishing: Sprout Social, Hootsuite, Adobe Creative Cloud: Premiere Pro, Photoshop, XD, InDesign, and After Effects, WordPress, HTML, CSS, Wix, Later, CapCut, Klaviyo

Experience

1. Senior Digital Marketing Coordinator

   Tmd

   Dec 2025 — Present

   Own and advise paid media strategy across a portfolio of 17 client accounts, overseeing global paid social, paid search, influencer and print activations aligned to full-funnel objectives.• Own relationships with media vendors and partners, negotiating rates, contracts and placement opportunities to maximize value and maintain alignment with client objectives.• Manage and advise on an average of $50K in monthly media budgets, ensuring accurate pacing and efficient allocation.• Lead the end-to-end campaign lifecycle, from planning and launch through optimization and performance analysis, ensuring timely delivery, quality control and strategic consistency.• Manage two digital marketing assistants, delegating day-to-day execution while developing their paid media and performance reporting skills.• Lead the successful implementation of AI-driven data workflows that improve efficiency and effectiveness.

Education

• University of Maryland

  Bachelor's degree, Journalism Major and Business Minor