Madelyn Whitesell
Marketing at Kalb Construction | Founder of MW Marketing & Co. | Marketing Strategist | Brand Builder | Digital Content & Growth
- Role
- Marketing Coordinator at Kalb Construction
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Madelyn Whitesell
In the AEC industry, strong positioning and clear messaging do more than just build brand…
Experience
Marketing Coordinator
Feb 2025 — Present · Las Vegas, NV, US
As Marketing Coordinator at Kalb, I lead the company’s digital marketing efforts, focusing on building a strong brand presence through strategic content creation and community engagement. I manage and execute our content calendar across Instagram, LinkedIn, and Facebook, tailoring each platform’s content to its audience while maintaining a consistent voice and visual identity. My role involves developing graphics, videos, and copy that highlight project milestones, company culture, and industry insights. I also coordinate professional photography, track project timelines, and ensure marketing is integrated into the full project lifecycle. Using tools like Buffer, Adobe, and more, I analyze performance data to refine our strategy and drive engagement. I work closely with project managers and leadership to tell authentic stories that showcase the craftsmanship, values, and people behind Kalb’s work.
Education
University of Oklahoma - Price College of Business
Master of Business Administration - MBA, Digital Marketing
University of Oklahoma
Bachelor's degree, Entrepreneurship/Entrepreneurial Studies
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