Madelyn Sheldon

About Madelyn Sheldon

Enthusiastic executive with 20+ years of experience working back from the customer to solve complex and cross-functional business challenges for large eCommerce, consumer electronics, and pre-IPO high growth companies. I have built and coached global teams across the disciplines of sales, growth, product, and brand marketing, paid and organic media, PR, product management, and consumer research. I am at my best when I am creating end-to-end business and marketing programs for new products, categories or marketplaces that drive key results and support revenue growth. I enjoy leveraging data analytics and consumer insights to optimize strategies and operational processes to ensure the efficient use of all resources. I take a results-oriented approach by focusing on analyzing business problems and opportunities from multiple angles, I know when to accelerate vs. slowdown decisions, and I understand the importance of modeling the business impact from sales and marketing strategies. Core Competencies: New Product & Customer Experience Launches Pricing Strategies Subscription Services International Expansion Strategic Planning Budget Management & Financial Modeling of Marketing Programs Customer Insights & Data Analytics Team Building, Talent Development & Performance Management Customer Loyalty Programs Full Funnel Marketing Strategies E-commerce & DTCBrand and Performance Marketing Content, Communications, Customer Relationship Marketing Manage External & Internal Creative Agencies and Negotiate Contracts

Experience

1. Chief Commercial Officer (CCO)

   Utr Sports

   Jul 2024 — Present · Seattle, WA, US

   As the Chief Commercial Officer at UTR Sports, Madelyn is responsible for sales, marketing, vertical growth, customer service and retention. The mission of UTR Sports is to connect and grow the sports of tennis and pickleball with accurate global ratings, innovative events, and a global community centered around level-based play. The UTR Sports Platform is anchored by our patented ratings technology. UTR Sports provides the technology tools and solutions relevant and valuable to players, coaches, and organizers. UTR Sports is creating opportunities and pathways, including the UTR Pro Tennis Tour, for players from all over the world, in all stages of life, to find better matches and unlock a more fun, affordable, and flexible experiences.

Education

• Michigan State University

  Bachelor of Arts (B.A.), Communication and Media Studies

  1998 — 2000

• University of Detroit Mercy

  Business Administration and Management, General

  2009 — 2011

Skills

• Omniture
• Google Analytics
• Direct Marketing
• Mobile Advertising
• Creative Strategy
• Advertising
• Creative Direction
• Integrated Marketing
• Marketing Strategy
• Online Advertising
• Digital Marketing
• Sem
• Digital Strategy
• Brand Development