Madelyn Hough
Marketing Communication Professional | Brand & Social Media Strategist
- Role
- Marketing & Content Coordinator at Dsi Innovations
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Madelyn Hough
As the Marketing & Content Coordinator at DSI Innovations, I bring a creative and…
Experience
Marketing & Content Coordinator
Jul 2024 — Present · Charlotte, NC, US
As the Marketing & Content Coordinator at DSI Innovations, I lead the development and execution of content and communication strategies that support our brand, sales efforts, and customer engagement across the industrial automation industry.Key Responsibilities:Develop and manage marketing content including case studies, white papers, press releases, brochures, flyers, email campaigns, and web copyCreate and design branded materials for digital and print using Adobe Creative Suite and CanvaPlan, coordinate, and support events such as trade shows, expos, and industry conferencesManage DSI’s social media presence (LinkedIn, etc.) to increase brand visibility and audience engagementCollaborate with technical teams to translate complex engineering concepts into clear, compelling messagingSupport internal and external communications efforts to maintain a consistent brand voiceTrack and analyze marketing performance data to inform strategy and improve outcomesAssist in developing sales enablement tools and support materials for business development managers
Education
Appalachian State University
Bachelor's degree
2018 — 2022
Ronald W Reagan High School
High School Diploma
2014 — 2018
University of North Carolina Wilmington
Master's degree
2022 — 2024
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