Madelyn Banat

Marketing Director @Gobe Kids

Raleigh, NC, US

Managed comprehensive social media strategies across platforms, resulting in a 320% increase in engagement and a 264% growth in follower base.• Developed and executed creative social media campaigns, leveraging user-generated content and interactive posts to foster community engagement and brand loyalty. Employed influencer marketing strategy to reach over 24.2 million users in just 11 months.• Implemented highly targeted and ROI-driven paid advertising campaigns on Google Ads, Meta (Facebook and Instagram), and other social channels.• Implemented project management tools and methodologies, enhancing team collaboration and project efficiency.• Developed innovative marketing campaigns from conception to execution, focusing on brand positioning, target audience engagement, and measurable outcomes.• Crafted compelling email marketing strategies, segmenting audiences and tailoring content to maximize open rates, click-through rates, and overall engagement.• Implemented rigorous A/B testing protocols, refined email campaign elements, and strategized customer journeys to double email revenue and increase open rates by 6%.