Madeline Streicher

About Madeline Streicher

I’m a marketing operations and creative leader who thrives at the intersection of strategy, design, and data-driven decision-making. With a passion for brand storytelling, marketing, and process optimization, I help organizations grow their community by combining strategy with seamless execution.Some key wins:Launched a new workflow for email communications and website updates Led a major rebrand, transitioning ASPE to Cprime Learning, including global brand governance & acquisition strategies Built scalable design workflows using Figma & Adobe Review to streamline collaboration Grew brand management and governance as a service for my companyBeyond marketing, I believe in mentorship and growth, ensuring my team has the tools, skills, and support to do their best work. I also spearhead brand governance initiatives, ensuring the brand identity remains strong, consistent, and adaptable across global teams.I thrive on turning complex challenges into creative solutions—whether it’s crafting a recruitment campaign that enhances employer branding, designing high-performing landing pages, or aligning marketing and design teams for maximum impact.

Experience

1. Marketing Operations Manager

   Gen Con Llc

   Jan 2024 — Present

   Streamline website updates & backlog managementIncrease email marketing open rate by 10% through audience segmentation & personalizationManage a rebranding initiative and communication roll-out strategyOversee event marketing materials like signage, program books, promotional designs, and more

Education

• Appalachian State University

  Bachelor of Science (BS), Advertising

  2011 — 2014

Skills

• Adobe Illustrator
• Advertising
• Microsoft Word
• Marketing
• Graphic Design
• Photoshop
• Graphics
• Indesign
• Metalworking
• Social Networking
• Making Jewelry
• Social Media
• Illustrator
• Social Media Marketing
• Powerpoint
• Microsoft Powerpoint
• Microsoft Office