Madeline Lauer

About Madeline Lauer

I have over 10 years of progressive experience selling enterprise software and developing new markets with my consultative sales approach. I do this by bridging marketing and sales to effectively generate qualified leads that I can lead through the sales process. Currently, I develop complex accounts for a growing software company where I balance revenue generation with continuous improvement of the sales process. For each interaction, I bring deep product knowledge and provide a solution-oriented perspective to customizing systems for clients in the US and globally. I play a key role in defining the sales process, improving the lead generation systems, and driving the growth of relationships with clients from pre-sales through post-sales implementation. I do this remotely or onsite with clients providing hands-on support whenever needed. A few of my highlights include: • Software Sales - leveraged consultative sales tactics to drive opportunities through the entire sales process from qualifying leads through coordinating implementation with the customer success team.(Revenue Results: 6% over plan in 2019) • Enterprise Relationship Management - developed strong relationships with prospective and existing clients through a variety of solution selling and consultative tactics that led to consistent revenue generation while providing world-class customer service. • Product Expertise - established credibility with prospects and existing clients by presenting technology solutions remotely via video conference or as part of onsite implementation to enable growth of relationships that drove revenue for the long-term.(Software Demos: 10 – 12 remote product demonstrations weekly and onsite training in the US and in Australia to enable account growth) • New Market Development - engaged with prospects, channel partners, and existing customers regularly to identify opportunities and strategically position products or solutions for long-term growth.(Territory: growth of 38% in Australia while also growing existing territory of 17 states). Areas of Expertise: Technical Sales Revenue Optimization Customer Program Management Key Accounts Product Demonstrations Enterprise Software

Experience

1. Enterprise Account Executive, Mulesoft

   Salesforce

   Jan 2024 — Present · Minneapolis, MN, US

Education

• University of St. Thomas

  Bachelor of Arts - BA, Marketing

  2011 — 2015

Skills

• Time Management
• Public Speaking
• Marketing Strategy
• Marketing Communications
• Customer Service
• Marketing
• Advertising
• Teamwork
• Business Strategy
• Microsoft Office
• Sales
• Research
• Powerpoint
• Microsoft Excel
• Strategic Planning
• Microsoft Word
• Team Leadership
• Project Management
• Event Planning
• Social Media