Madeline McDonald

About Madeline McDonald

At the end of the day, nothing should exist without creating meaning.This philosophy applies to me personally, but it also shapes how I see today’s CPG landscape. Shelves are crowded, switching is easy, and product features often create more noise than loyalty. At the same time, consumers are navigating more choices, channels, and messages than ever before, making attention fragmented and loyalty harder to earn. The brands that win are the ones that feel personally relevant in consumers’ lives.That’s what drives my work. I help brands grow by understanding who consumers are, who they want to be, and how a product fits into their routines and aspirations. I do this by combining research, market data, and plain ol’ empathy to uncover what truly drives choice.To know, to see, and to create from a consumer perspective is a true competitive advantage because consumer expectations and behaviors are constantly evolving. Brands that listen, learn, and adapt are the ones that stay relevant and drive growth.Key Specialties: Consumer insights & voice of the customer • insight-driven decision making • strategic growth & brand building • innovation & consumer-led product development • consumer & cultural behavior understanding • market & competitive intelligence • trend forecasting & future consumer outlook • data-driven insights & analytics integration • executive storytelling & communication • cross-functional leadership & stakeholder influence

Experience

1. Senior Manager Consumer Insights

   Nature's Way

   Jan 2024 — Present

Education

• Scripps College

  Bachelor of Arts, Economics

  2007 — 2012