Madeline Locher

WORK HISTORY

EDUCATION

ABOUT MADELINE LOCHER

I am in my fourth year at Queen\'s University, pursuing an undergraduate degree in Applied Economics and minoring in Environmental Studies.Founder of Wild Swim Co:Starting Wild Swim Co. has been a dream come true. Inspired by my home on the North Shore of Vancouver, I created a sustainable swimwear brand that blends style, comfort, and eco-consciousness. Every step of this journey, from design to customer engagement, has been a rewarding learning experience.Revenue Operations Intern at Xplor Technologies:I worked closely with the Sales and Revenue Operations teams to streamline sales processes by cleaning and analyzing customer data. This role taught me the importance of data in enhancing customer experience and product efficiency, and I enjoyed seeing how my contributions made a tangible difference.Marketing and Communications Intern at B.C. Wildlife Federation:I specialized in creating visually engaging content and managing social media through Sprout Social. This experience deepened my understanding of how compelling storytelling and design can connect people to important causes.Co-President of Queen\'s Business Brigades:Leading this organization has been an incredible experience. I’ve developed strategies for marketing, fundraising, and events, and worked closely with a fantastic team to make a positive impact. I’ve gained valuable experience in content development, brand stewardship, and the coordination of complex projects.Marketing Director for the Commerce and Engineering Environmental Conference (CEEC):At CEEC, I’ve focused on sustainability and relationship building, two areas I’m passionate about. Creating promotional content and campaigns has been a rewarding way to enhance the conference\'s brand and message.What I Bring to the Table- A strong foundation in data analysis and revenue operations- Expertise in marketing strategy and social media management- A creative eye for graphic design and content creation- A commitment to sustainability and meaningful storytelling- The ability to build and nurture relationships, both within teams and with customersI’m passionate about using my skills to create meaningful connections and drive impactful initiatives. Whether it\'s through data, design, or strategy, I aim to make a positive difference in every project I undertake.