Madeline Johnson
Project Manager | Brand Strategist | Digital Marketing Analyst
- Role
- Project Manager, Web & Digital Services at U.S. Travel Association
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Madeline Johnson
At the forefront of project management within the U.S. Travel Association, my recent…
Experience
Project Manager, Web & Digital Services
Jun 2024 — Present · WA, US
Website Support & Technical Troubleshooting- Assist with the planning, development, and execution of website initiatives in alignment with organizational goals along with ensuring the website reflects current information, resources, and branding, maintaining a consistent and engaging user experience- Monitor website performance metrics, analyze user behavior, and identify opportunities for improvement. Produce reports for all websites monthly. Coordinate and communicate technical updates, changes, and maintenance to relevant stakeholders.Project Leadership-Define project scopes, objectives, and deliverables while managing project timelines and resources effectively. Accurately capture requirements from non-technical users and translate them into more technical requirements for web development teams- Facilitate collaboration among cross-functional teams including design, development, marketing, and communications. Develop user facing technical documentation in collaboration with web development and IT to support the necessary understanding of technical and non-technical teams.User Experience Enhancement & Stakeholder Engagement-Continuously assess and improve the website\'s user experience, ensuring intuitive navigation and accessibility for diverse audiences. Implement best practices in web design and user interface to optimize engagement and conversion-Act as the primary point of contact for technology-related inquiries, feedback, and suggestions from internal teams, members, and users. Gather and incorporate stakeholder input to inform improvements.
Education
American University
Master of Business Administration - MBA
2022 — 2023
Suffolk University
BSBA
2011 — 2015
Regent's University London
Marketing
2012 — 2012
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