Maddy Mayo

About Maddy Mayo

A well-rounded Public Sector Marketer and a Lifelong Learner. As the Adobe Connect Marketing Account Lead, gained an eye for what made an excellent virtual event or webinar, transferring that skill to developing and hosting state and local government panels as Carahsoft’s State and Local Government Marketing Team Lead. As Tradeshows Manager, developed market knowledge for additional public sector audiences, particularly Defense and Intelligence Communities. Skilled in Event Management (onsite and virtual), Email and Digital Marketing, Webinar Hosting, Customer Satisfaction, Adobe Creative Cloud, and Public Speaking. Strong marketing professional with a Bachelor of Arts (B.A.) focused in Communication Studies from James Madison University.I strive to cultivate creativity and curiosity within myself and to model courage, respect, and civic engagement for the benefit of the young women in my community.

Experience

1. Tradeshows Manager

   Carahsoft

   Mar 2022 — Present · Reston, VA, US

   Manage and execute a $15M+ annual tradeshow budget, optimizing spend, forecasting needs, and ensuring all events deliver measurable ROI.• Lead end-to-end tradeshow strategy across national events, including vendor selection, contract negotiation, logistics, onsite execution, and post-show reporting.• Build and maintain strategic corporate member partnerships, strengthening brand presence and driving long-term engagement.• Oversee and mentor a 15-member team, providing coaching, performance development, and daily operational guidance to ensure high-quality event delivery.• Travel nationally to represent the company at industry events, ensuring alignment with brand, compliance, and customer expectations.• Developed and launched the Hands-On Tradeshow Training Program, training 1,200+ sales representatives on lead prospecting, professionalism, and best-in-class booth engagement.• Improve sales pipeline performance by equipping reps with practical, repeatable strategies that increase lead quality, booth efficiency, and customer experience.• Cultivate cross-functional relationships with sales, marketing, and executive leadership to ensure event strategy aligns with business objectives and member needs.• Consistently deliver seamless, high-impact tradeshow experiences that elevate brand visibility, generate leads, and support revenue-driving initiatives for hundreds of technology companies a year.

Education

• James Madison University

  Bachelor of Arts (B.A.), Communication Studies

  2013 — 2017

Skills

• Customer Satisfaction
• Efficent
• Courtesy
• Compromise
• Indesign
• Writing
• Flexible Approach
• Conflict Resolution
• Microsoft Office
• Public Speaking