Madeline Fink

Digital Communications Specialist @S&C Electric Company

Chicago, IL, US

Planned and distributed organic social media content across all S&C Electric Company social media channels with a combined following of followers across LinkedIn, Facebook, Twitter, and Instagram through Hootsuite - Developed monthly reports within Hootsuite for company stakeholders to inform them on important metrics such as top performing posts, likes, comments, reshares, engagement rate, and recommend social strategy going forward for upcoming months - Grew S&C Electric Company LinkedIn engagement rate by 80% YoY and LinkedIn following by 15% YoY by incorporating more diverse social posts, more trending post copy, posting more frequently, and featuring more employee-focused video content- Collaborated across departments such as corporate communications, marketing communications, digital experience, marketing events, talent acquisition, and internal communications to execute social media posting and suggest strategy monthly for different sectors of the company- Launched TalkWalker social listening tool to help better understand the scale of S&C’s social media presence, monitor conversations about the brand and industry, and learn how customers and followers perceive the brand online- Designed branded graphics and wrote copy for all social media posts

Ohio University

Bachelor of Science in Communication