Madeline King
Account Manager @USA TODAY Co., Inc.
Signup · Get unlimited contacts
WORK HISTORY
Account Manager @USA TODAY Co., Inc.
Dallas, TX, US
Manage all forms of marketing for clients, including paid search, social media, display, SEO, and directory listings.• Act as the primary client-facing contact, communicating marketing strategy, campaign performance, and optimization recommendations.• Collaborate with internal teams including paid media, SEO, creative, and analytics to deliver integrated marketing campaigns.• Monitor, optimize, and report on campaign performance across all channels, including SEM, social ads, and organic initiatives.• Support clients in understanding metrics and setting KPIs while recommending actions to improve ROI.
EDUCATION
Auburn University
Bachelor of Science - BS, Agricultural Communication
Southern Union State Community College
Associate of Science - AS
ABOUT MADELINE KING
I’m an Account Manager and Digital Marketing Specialist who loves helping clients grow through smart, data driven marketing. I manage full funnel campaigns across paid search, social, display, SEO, and directory listings, translating performance insights into actionable strategies that make a real impact.I’m certified in Google Analytics (GA4) and Google Search and have hands on experience with Google Ads, Bing Ads, Meta, LinkedIn, TikTok, and DSP platforms. I thrive when collaborating with cross functional teams to create integrated campaigns and make marketing feel seamless for clients.I’m passionate about learning, growing, and staying ahead of trends in digital marketing, and I enjoy connecting with others in the industry to share ideas, insights, and best practices.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.