Madeline Robertson

Analyst @Isenberg Undergraduate Consulting Group Iucg

Amherst, MA, US

Prioritized four promotional strategies projected to generate 46 new members, 820K brand impressions, and revenue increase of 310K- Identified high ROI partnerships using cost and demographic criteria achieving an average ROI of 94% from pilot events - Designed region specific pricing models based off survey results and trial memberships, boosting projected profit margins by up to 1.1%- Synthesized findings from 15K+ data point set to build out segmentation analysis and create targetable personas- Acquire industry expertise by allocating 20+ hours weekly on networking, attending workshops, casing preparation and client meetings

Isenberg School of Management, UMass Amherst

Bachelor's degree, Operations and Information Management