Madeline Riley

Experience

1. Senior Account Director

   Reingold, Inc.

   Jun 2024 — Present · Alexandria, VA, US

   Continually evaluated campaign performance to ensure the advancement of clients\' strategic objectives. Led department-wide initiatives to shape how we work and empower staff. This included conducting an audit of department practices, processes, and management, and developing recommendations for how to improve staff and leadership experiences. Optimized portfolio resources by advising on resource allocation and management within the department, including budgeting, staff utilization, hiring/firing, and employee performance and compensation. Led department- and firm-wide training sessions to facilitate knowledge sharing and team professional development. Devised processes for my accounts, the department, and the firm to ensure efficient execution of work. Developed proposals for new accounts, including organizing teams to develop RFP responses, devise the strategy, produce spec creative, and align on project budgets. Managed project budgets up to $3.5 million, ensuring efficient resource allocation and financial oversight. Supervised four direct reports, fostering their professional development.

Education

• University of Michigan

  Bachelor of Arts (B.A.)

  2013 — 2017

• King's College London

  Study Abroad Program

  2016 — 2016

Skills

• Event Planning
• Analytics
• Email Marketing
• Google Adwords
• Google Analytics
• Cascading Style Sheets (Css)
• Html
• Research
• Microsoft Excel
• Social Media
• Microsoft Office
• Indesign
• Adobe Photoshop