Madeline Musa

About Madeline Musa

I’m a Social Media Leader with 9+ years of experience building and scaling digital ecosystems for global beauty and apparel brands, including Biossance, Benefit Cosmetics, and VICI Collection.At Biossance, I led a record-breaking launch that became one of the brand’s top-performing campaigns, blending storytelling, influencer partnerships, and data-led strategy to deliver meaningful business results. Previously at Benefit, I helped pioneer TikTok Shop strategies and innovative live formats that connected with audiences in fresh ways. Earlier in my career, I scaled Instagram from 100K to 2M followers and launched influencer programs that transformed engagement and awareness.I bring expertise in campaign strategy, influencer marketing, community building, and analytics — but what sets me apart is my ability to bridge creative storytelling with measurable growth.Always looking to connect with teams and brands that want to turn social into a true growth engine.

Experience

1. Social Media Marketing Manager

   Biossance

   Nov 2024 — Present · San Francisco, CA, US

   I lead Biossance’s global social media strategy across TikTok, Instagram, Pinterest, and YouTube, partnering with Creative, Influencer, PR, and Ecomm teams to drive brand growth and retail impact. My focus is blending storytelling with performance to scale community, elevate campaigns, and fuel conversion.Led record-breaking Eye Serum launch, delivering +28% ER by reach, 12.4M impressions, and +22% Sephora sales lift.Grew TikTok impressions +42% YoY and Instagram engagement +19% YoY.Directed creative for omni-channel campaigns, including retailer support for Sephora and Amazon.

Education

• Seattle University

  Bachelor’s Degree, Strategic Communication (Major) || Business Administration (Minor)

Skills

• Information Gathering
• Social Networking
• Leadership
• Critical Thinking
• Networking
• Time Management
• Teamwork