Madeline Martinez
PR & Social Media at Hersheypark Stadium, GIANT Center and Hershey Theatre
- Role
- Entertainment Communications Specialist at Hershey Entertainment & Resorts Company
- Location
- Hershey, PA, US
- LinkedIn followers
- 500 followers
About Madeline Martinez
Communications professional specializing in the live entertainment industry with a deep passion for all types of events. Graduate of Penn State University, where I earned my B.A. in Public Relations and minor in Digital Media Trends and Analytics. I currently oversee public relations and organic social media marketing for three live entertainment venues in Central, Pa. — Hersheypark Stadium (outdoor, GIANT Center (indoor, 10,500 seat) and the historic Hershey Theatre (indoor, 1,904 seat).With experience in entertainment PR, social media management, event operations, hospitality and customer service, I enjoy learning from and engaging with other passionate individuals within the live entertainment sphere. I aim to continue my professional growth toward executing successful event campaigns and experiences for music, sports and entertainment fans everywhere. Looking forward to speaking with you!
Experience
Entertainment Communications Specialist
Hershey Entertainment & Resorts Company
Aug 2024 — Present
Lead media pitching, press release creation, and media list development for three live entertainment venues: Hersheypark Stadium (outdoor, GIANT Center arena (indoor, 10,500-seat) and Hershey Theatre (indoor, 1,904-seat)- Oversee content creation, social media monitoring and metrics reporting for eight entertainment venue social media profiles, using Sprout Social and Meta Business Suite- Coordinate media requests and escort on-site during live events- Serve as a liaison between HE & R and tour promoters, communicating regularly about the communications strategy for upcoming announcements, on-sales and additional support areas for confirmed shows- Prepare for crisis communications scenarios by updating and prepping response documents- Review and provide feedback for proofs of web updates, email copy, etc- Assist with on-property broadcasts, as needed- Identify and collaborate with influencers and local media to promote upcoming events and special offers- Draft original articles and content for Stories.HersheyPA.com, the official blog of HE & R- Handle media clipping and monitoring, primarily using CisionOne platform- Gather real-time content to share on social media channels on-site.
Education
Penn State University
Bachelor of Arts - BA, Public Relations, Minor in Digital Media Trends & Analytics
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