Maddie MacPherson
Manager, Brand Marketing @Aritzia
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WORK HISTORY
Manager, Brand Marketing @Aritzia
Vancouver, BC, CA
Responsible for driving Brand awareness for the company through effective marketing and Go-To-Market activation of Brand, Corporate, and Sale priorities. Builds and leads seasonal marketing plans, ensuring the brand insights and strategies are carried through from initial planning to development and execution across all Aritzia\'s marketing teams and Channels - including.com, Social, Retail, DTC, etc.
EDUCATION
The University of British Columbia
Dual Degree: Bachelor of Arts and Business
Brentwood College School
High School Diploma
UBC Sauder School of Business
Master's Degree
ABOUT MADDIE MACPHERSON
Multi-disciplined marketer with a focus in digital marketing. Experienced with operational processes, interpreting competitor strategies and consumer behavior, content creation, trend forecasting, data analytics, and developing + implementing brand strategy. Proven ability to meet the demands of a fast-paced and high-performance work environment.
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