Madeline Holmes
DTC Lead at Colgate-Palmolive / Formerly L’Oreal & Accenture
- Role
- Dtc & Tiktok Digital Commerce Lead - Eltamd, Pca Skin, & Filorga at Colgate-Palmolive
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Madeline Holmes
DTC Digital Commerce Leader with 9+ years of experience driving growth, innovation, and digital transformation for skincare and beauty brands. Currently leading strategy and execution for Colgate-Palmolive’s EltaMD, PCA SKIN, and Filorga brands, overseeing multi-million-dollar revenue streams and scaling high-impact digital initiatives across DTC and B2B channels.I specialize in building integrated digital ecosystems that align marketing, operations, and technology, optimizing customer experiences while protecting brand equity. Key achievements include launching TikTok Shop and B2B2C microsites, improving conversion rates, and delivering measurable ROI across multiple channels.Certified in Google Ads and digital marketing, I combine a client-focused mindset with strategic leadership, cross-functional collaboration, and data-driven decision-making. Passionate about driving growth at scale, shaping global DTC strategy, and creating innovative digital experiences that elevate brands and deliver results.
Experience
Dtc & Tiktok Digital Commerce Lead - Eltamd, Pca Skin, & Filorga
Feb 2025 — Present · New York, NY, US
Education
University of Arkansas
Bachelor's degree, Marketing
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