Madeline Fetterly
CEO & Founder @Be The Brand Collective
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WORK HISTORY
CEO & Founder @Be The Brand Collective
Washington, DC, US
At Be the Brand, we help leaders bring their stories to life. We are experts in professional branding, storytelling, executive communication, and using LinkedIn as a strategic tool to grow influence, credibility, and visibility.With more than 1 billion members, LinkedIn is the most powerful professional platform in the world—where leaders connect, opportunities are discovered, and reputations are built. We make sure our clients show up with purpose and impact in that space.We’ve are proud to have worked with over clients—from Fortune 500 executives and association leaders to entrepreneurs and government affairs professionals—each looking to amplify their voice and strengthen their leadership brand.Our offerings are designed to meet leaders where they are: from high-impact 1:1 partnerships through The Managed Brand, to workshops, retreats, and accelerator programs that empower teams and organizations.As CEO, my mission is to create success for both clients and our team. That means helping leaders achieve visibility and influence on LinkedIn, while ensuring our team has the opportunity to grow, learn, and thrive.If you’re ready to take your brand to the next level, Be the Brand is here to help.
EDUCATION
Beijing International Chinese College
Language Certificate
The George Washington University
Master of Arts (M.A.)
Texas Christian University
Bachelor of Arts (BA)
ABOUT MADELINE FETTERLY
As CEO of Be the Brand, I help executives and organizations bring their stories to life. I am an expert in professional branding, storytelling, executive communication, and using LinkedIn as a strategic tool to grow influence, credibility, and visibility. In 2024, I was awarded the \'Top Voice\' status by LinkedIn for my expertise and influence in professional brand building. With more than 1 billion members, LinkedIn is the most powerful professional platform in the world—where leaders connect, opportunities are discovered, and reputations are built. We make sure our clients show up with purpose and impact in that space. Over the past 4 years, we’ve partnered with thousands of professionals—from Fortune 500 executives and association leaders to entrepreneurs and government affairs professionals—each looking to amplify their voice and strengthen their leadership brand. Our offerings are designed to meet leaders where they are: from high-impact 1:1 partnerships through The Managed Brand, to workshops, retreats, and accelerator programs that empower teams and organizations. What drives me is the creativity, passion, and collaboration that comes from building partnerships, solving problems, and championing people and ideas. I am mission-obsessed, passionate about strong leadership, and committed to creating people-focused work environments. If you’re ready to take your brand—and your leadership—to the next level, Be the Brand is here to help.
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