Madeline Howson
Marketing and Content Strategist @BetterHelp
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WORK HISTORY
Marketing and Content Strategist @BetterHelp
Mountain View, CA, US
Developed and managed content strategies that aligned with marketing campaigns, seasonal initiatives, and audience insights. Tracked performance using analytics tools, using data to refine strategies and improve content effectiveness and SEO optimization. Leveraged SEO platforms and content management systems to audit, update, and improve key on-page elements for better visibility and engagement, and improve user experience.
EDUCATION
DIS - Study Abroad
Clinical, Counseling and Applied Psychology
Rye High School
High School Diploma
Wake Forest University
Bachelor of Arts - BA, Psychology, Minors in Neuroscience & Entrepreneurship
ABOUT MADELINE HOWSON
Psychology graduate from Wake Forest University with minors in neuroscience and entrepreneurship, with a strong foundation in clinical science, research, and digital mental health. I will be starting a Psy.D. in Clinical Psychology this fall at The Chicago School, continuing my commitment to advancing accessible, evidence-based mental health care.Currently, I work as an Organic Growth Content Specialist on the SEO team at BetterHelp, where I develop and optimize data-driven content strategies to expand the reach and accessibility of high-quality mental health resources across organic platforms. I collaborate across teams, including clinical ops, psychiatry and insurance, to ensure content is both clinically accurate and aligned with user needs.I also contribute to clinical research at The New School, focusing on digital interventions and community-based care models designed to reach underserved populations.My experience combines scientific research and real-world application, with a focus on emotion regulation, cognitive mechanisms of distress, and scalable, culturally responsive mental health strategies. I am particularly interested in how maladaptive thought patterns, rumination, and interpersonal dynamics shape mental health outcomes.Doctoral training will prepare me to become a clinician-researcher dedicated to advancing accessible, equitable, and impactful mental health care, while empowering individuals and communities on their path to healing.
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