Madeleine Williams

About Madeleine Williams

Brings unique skills and expertise shaped by over 15 years of cross-industry healthcare marketing experience spanning biotech, healthtech, and medical devices—seamlessly blending agile innovation, patient-centric design, growth strategy, and technology-forward thinking with scientific rigor.A transformational omnichannel marketing leader in biotech/pharma with deep expertise in rare disease, cardiology, and neurology —driving integrated, data-informed customer engagement strategies aligned to brand objectives and accelerate commercial success. Proven success leading the development and execution of omnichannel strategies that enhance HCP and patient experiences across the care continuum. Experience spans from brand marketing, launch planning, messaging and content strategy, audience segmentation, customer journey mapping, automation, and measurement —leveraging real-world data, advanced analytics, AI, and digital innovations to ensure effective business outcomes.Passionate about the future of healthcare and precision medicine, with a focus on applying AI, machine learning, and emerging technologies to create meaningful human experiences to make a difference.

Experience

1. Director, Omnichannel Integrated Engagement & Experience Lead

   Ionis Pharmaceuticals, Inc.

   Jan 2025 — Present

   Developed an enterprise-wide omnichannel vision, framework, and roadmap with an effective foundation for future scale of the company’s portfolio across launch and in-line brands. Designed and executed the omnichannel operating model across pre-launch, launch, and post-launch phases for multiple therapeutic areas. Defined, identified, and implemented the right technology, digital solutions, capabilities, data, and automation for the omnichannel techstack. Created and launched a scoring methodology aligned to commercial goals and initiatives that provides strategic foresight using quantitative data, behavioral insights, and predictive modeling through automation.Lead the strategic direction of Ionis\'s omnichannel strategy, experience, operations, measurement, optimization, and reporting. Responsible for audience intelligence approach leveraging behavioral data, attitudinal insights, and AI applications. Oversee the customer experience strategy and end-to-end touchpoint journey mapping for HCPs and Patients to drive seamless engagement across channels and non-personal/personal interactions while ensuring compliance with all regulatory, legal, and privacy standards.

Education

• The University of Texas at Austin

  Bachelor of Science - BS, Radio-Television-Film

  2007 — 2011

• Texas McCombs School of Business

  Post Graduate Program in Artificial Intelligence for Leaders

Skills

• Web Project Management
• User Research
• Advertising
• User Journeys
• Integrated Marketing
• Avid
• Marketing Analytics
• Avid Media Composer
• Product Marketing
• Social Networking
• Social Media Marketing
• Interactive Marketing
• Graphic Design
• Online Advertising
• Web Content Management
• Web Hosting
• Email Marketing
• User Experience Design
• Final Cut Pro
• Digital Media
• Social Media
• Video Production
• Program Management
• Dns Management
• Adobe Creative Suite
• Lead Generation
• Video Editing
• Photoshop
• Project Management
• Sound Editing
• Wordpress
• Digital Marketing
• Drupal
• Content Strategy
• User Interface Design
• Sitecore
• User Acceptance Testing
• Web Development
• SEO
• Html