Madeleine Jolie Stonbely

About Madeleine Jolie Stonbely

I am an expert in three things: the customer journey, content strategy, and building infrastructure that shows what made a customer convert. Most marketers can do one of those but I connect all three.If your content was not built to move a customer from discovery to desire to decision, you already lost them to someone whose content was. Content without a journey is decoration, and decoration is a dime a dozen. I spent six years building the system that fixes that.My career started at the Ritz-Carlton, where I watched a team design the guest experience down to the smallest detail. Preferences were logged, behaviors were tracked, nothing was left to instinct or hope.At 20, I ran a solo media operation generating 32.6M organic views across 279 videos with zero paid promotion, built broadcast tools used on 60 partner channels, and tracked content ROI before other creators knew what a UTM was. No one told me to do so, I just needed the data. FIFA taught me how to turn complex systems into stories people remember. I replaced static handbooks with gamified training used across stadiums in three countries. I was honored with the Best Intern Award, presented by FIFA President Gianni Infantino.HighLevel put everything to work at scale. I walked in, saw the same attribution gap I had solved in my own content for years, and built the infrastructure to fix it unprompted. Everything I applied came from years of tracking my own performance but now on a much larger stage. What I built now informs millions in monthly spend. When I audited 100 luxury brand accounts in Miami the picture became clear. Two out of 100 had UTM infrastructure on their social links but not one could connect a specific post to a confirmed booking. They were all paying for content with no way to prove it was working and no architecture to make it convert. I took five years of content, attribution, and customer storytelling and built Atala. We build content that converts, prove it in data, and guarantee the results in writing.

Experience

1. Affiliate Growth Infrastructure & Performance Strategist

   HighLevel

   Jun 2025 — Present

   Architected end-to-end UTM attribution infrastructure from scratch, unprompted, used company-wide to inform decisions across tens to hundreds of millions in monthly affiliate spend.• Scaled the #1 Organic Affiliate from 37 to 668+ trials in 4 months by pivoting from income claim messaging to operational simplicity storytelling.• Engineered 1,455% trial growth for one affiliate in 4 months and 627% cohort growth within 60 days via high-retention narrative strategy.• Tripled an international affiliate\'s trials (41 → 153 → 298) in 60 days through executive interview series and localized gamification.• Directed strategy for $106k+ in monthly affiliate relationships, serving as strategic partner to top-tier affiliates including Frank Kern.• Built an affiliate-facing self-serve UTM dashboard empowering non-technical partners to independently assess their own attribution.• Recognized by CEO and senior leadership as a leader without a title.

Education

• Miami Dade College

  Bachelor, Business Administration and Management, focus on Digital Marketing