Madeleine Blackwell

About Madeleine Blackwell

Strategic and passionate marketing professional with 9+ years of experience in social media, PR, influencer activations, partnerships, and event marketing. Known as a driven go-getter who thrives in fast-paced environments, Madeleine brings expertise in building strong client relationships and delivering high-impact campaigns across social, wholesale, and e-commerce channels. Skilled in PR strategy, media outreach, social content, brand partnerships, consumer activations, and go-to-market initiatives that amplify visibility, generate press coverage, drive ROI, and strengthen long-term growth through cross-functional collaboration.

Experience

1. Community Marketing Manager

   Rip Curl

   Mar 2024 — Present · San Clemente, CA, US

   Reports to VP Marketing & E-CommerceEvents & PR* Lead planning and execution of Rip Curl’s owned and sponsored events calendar, aligned with brand objectives and seasonal priorities.* Manage end-to-end logistics including vendors, partner deliverables, athlete involvement, and onsite activations.* Oversee pre- and post-event PR, press releases, media outreach, and partner coordination to maximize coverage.* Drive social content distribution around events to extend reach and engagement, increasing partner ROI.* Manage event budgets with fiscal accountability, negotiating contracts to ensure cost-effective execution.Partnerships* Oversee contracts and deliverables for partners including YETI, Sun Bum, and Flexfit, ensuring activations meet obligations and ROI goals.* Provide ongoing partner communication and reporting to strengthen long-term relationships.* Manage invoicing and ensure timely contractual payments.* Identify and pursue new brand collaboration opportunities to expand community marketing presence.Social Media & Influencer Marketing* Partner with the Global Social Media Team to drive the North America social media voice, balancing regional priorities with global messaging.* Lead on-site content creation at events, coordinating internal and external teams to deliver high-quality assets.* Manage all North America influencer activations, overseeing partnerships, deliverables, and usage rights.* Leverage influencer content in paid campaigns to optimize reach and ROI.Environmental, Social & Governance (ESG)* Lead ESG marketing initiatives including the Coastal Defender Tour with Surfrider Foundation.* Integrate sustainable practices into all Rip Curl events.* Manage and activate ESG partnerships to amplify brand impact.* Organize Rip Curl Planet Days, engaging employees, athletes, and communities in sustainability efforts.

Education

• Florence University of the Arts

  Florence, Italy - Study Abroad, Fashion Merchandising & Marketing on a Global Scale

  2016 — 2016

• University of South Carolina

  Bachelor of Science - Retailing, emphasis on Retail Management

  2014 — 2018

Skills

• Imovie
• Landscape Photography
• Fashion Retail
• Retail Sales
• Retail Displays
• Retail Design
• Retail Marketing
• Social Media
• Microsoft Excel
• Creative Writing
• Personal Styling
• Organization Skills
• Travel Photography
• Microsoft Powerpoint
• Fashion Photography
• Public Speaking
• Customer Service
• Microsoft Office
• Writing
• Photography
• Advertising
• Team Leadership
• Retail Sales Analysis
• Leadership
• Team Building