Madeleine Bart
VP, Global Brand & Direct Customer Marketing @Encore
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WORK HISTORY
VP, Global Brand & Direct Customer Marketing @Encore
Responsible for the organization’s global brand and customer marketing strategies. Lead international marketing teams in Canada, Mexico, APAC and EMEA regions as well as US customer marketing and Hargrove brand marketing
EDUCATION
Queen's University
B.A. (Hons.), English and Psychology
Athabasca University
Master of Business Administration (MBA)
SKILLS
ABOUT MADELEINE BART
I’m passionate about building brands, teams, and customer experiences that create real connection and business impact. As VP, Global Brand & Direct Customer Marketing at Encore, I lead global marketing initiatives across multiple international markets, helping drive growth, strengthen customer relationships, and evolve how our brand shows up around the world. My background spans brand, customer and field marketing, communications, and large-scale experiential strategy, with experience leading cross-functional teams, managing complex business priorities, and supporting commercial growth across multiple markets and P & Ls. I’m energized by the balance between creativity and strategy and by building environments where people can do ambitious work, have fun, and create meaningful experiences together.
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