Madeleine Sheifer
Manager, Influencer at Golin
- Role
- Manager, Influencer at Golin
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Madeleine Sheifer
Strategic communications and influencer marketing professional with a focus on brand strategy, content development, and media relations. I specialize in leading large-scale influencer vetting programs and brand safety initiatives for Fortune 500 brands, overseeing global creator pipelines and high-volume vetting operations across diverse markets.My work centers on building scalable, efficient vetting systems, from developing structured frameworks and workflows to integrating AI solutions that improve accuracy, speed, and cultural nuance in creator evaluation. In parallel, I support influencer strategy and integrated social campaigns, ensuring creator partnerships align with brand objectives and reputational standards.I’m passionate about helping brands navigate the evolving creator landscape with a strong foundation in risk mitigation, thoughtful partnerships, and cross-functional collaboration.
Experience
Manager, Influencer
May 2025 — Present · New York, NY, US
Leads day-to-day operations for a global influencer vetting program for PepsiCo (US + International Beverages & Foods), overseeing a multi-step framework across 43+ brands and diverse international markets-Owns vetting pipeline delivery and capacity planning against quarterly targets, contributing to scoping, staffing, budgeting, and pacing decisions in partnership with senior leadership-Serves as a key liaison across internal and client teams, interfacing with senior stakeholders, celebrity/talent partners, and global brand safety teams to mitigate reputational risk-Drives operational efficiency by integrating AI-enabled workflows, partnering with AI leads to develop LLM-based prompts that improve vetting accuracy, speed, and scalability-Oversees influencer vetting execution, ensuring alignment with brand safety standards, compliance requirements, and FTC guidelines-Delivers strategic account updates and recommendations to senior leadership, influencing process improvements, output quality, and client satisfaction-Mentors junior team members and streamline workflows across a high-volume workstream-Develops and executes influencer and integrated social strategies, aligning creator partnerships with campaign and brand objectives-Identifies and recommends high-impact influencers and emerging creators, balancing performance with brand alignment and risk mitigation-Leads execution of campaigns across paid, owned, and earned channels, ensuring integration within broader marketing initiatives-Analyzes campaign and creator performance, delivering data-driven optimization strategies and recommendations
Education
Lehigh University
Bachelor of Arts - BA, Journalism; Double-Minors in Marketing and Health, Medicine and Society
2017 — 2021
Oakton High School
High School Diploma
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