Madeleine Falco McIntyre

About Madeleine Falco McIntyre

I’m an 18-year marketing leader who turns complex AEC technology into clear, revenue-driving stories. As the AEC Segment Lead for Enterprise Account-Based Marketing (ABM) at Autodesk, I orchestrate programs that unite sales, product, and marketing around what customers truly need.My sweet spot sits at the intersection of strategy, data, and relationships:• Integrated planning & execution — from whitespace analysis to always-on nurture, delivering double-digit lifts in pipeline velocity.• Cross-functional leadership — coaching global teams, securing C-suite sponsorship, and managing marketing budgets without breaking a sweat (or the spreadsheet).• Executive-level engagement — designing workshops and experiences that turn “nice to meet you” into “let’s expand the partnership.”Colleagues describe my style as clarity meets curiosity—seasoned with a dash of humor. I build buy-in quickly, foster psychologically safe teams, and measure success by outcomes, not output.If you’re passionate about elevating customer experience, driving sustainable growth, or simply appreciate a well-timed joke, let’s connect.Please reach out to me at M••••••••@outlook.comSpecialties: Account Based Marketing (ABM), B2B & B2C Marketing, Go-To-Market Strategy, Marketing Automation, Modern Marketing, Lead Generation, Channel Marketing, Email Marketing Software, Integrated Marketing, Direct Marketing, Email Marketing, Marketing Communications, Marketing Operations, Strategic Partnerships, Partner Program Development, Partner Management, Vendor Relationship, Data and ROI Analysis.

Experience

1. Enterprise Account Based Marketing Manager

   Autodesk

   Oct 2021 — Present · Atlanta, GA, US

   Responsible for leading the development and implementation of marketing strategies around scalable and repeatable actions for Named Accounts in the Architecture, Engineering and Construction (AEC) industries. Oversight of the deployment and optimization of programmatic ABM campaigns targeting specific segmentations of accounts. Accountable for analyzing customer intent data to expand whitespace and define messaging to progress customers through the purchase journey; tracking results to continually optimize and measure revenue impact.

Education

• Florida Atlantic University

  BS, Electrical Engineering

Skills

• Saas
• Professional Services
• Crm
• Enterprise Software
• Strategic Partnerships
• Social Marketing
• Program Management
• Business Development
• Digital Marketing
• Marketing Automation
• Cloud Computing
• Digital Strategy
• Software Development
• Business Intelligence
• Sales
• Solution Selling
• Partner Management
• Strategy
• Marketing Strategy
• Marketing Communications
• Management
• Marketing