Madeleine Hook
Director of Brand and Media @TDECU
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WORK HISTORY
Director of Brand and Media @TDECU
EDUCATION
Vanderbilt University
Bachelors, Spanish Literature
Vanderbilt University
Bachelor of Arts (B.A.), Spanish Language and Literature
University of Texas at Tyler
Master of Business Administration - MBA, Marketing
University of Houston
M.A., Spanish Literature
ABOUT MADELEINE HOOK
My work is fueled by my desire to create exciting, engaging, successful marketing campaigns that drive business. I work hard to create a data-driven brand and advertising strategy that can tie back to driving growth, affinity, and awareness. I am a talented manager who is empathetic and nurturing, while motivating my teams to challenge themselves. I believe that a brand is a living, breathing asset that needs constant attention and should be driven by a team who is forward-thinking with an appetite for growth and learning. My areas of expertise include: • Brand strategy • Project management • Thought leadership • Budget management • Campaign development • Creative direction • Brand positioning • Excellent interpersonal skills • Partnership marketing • Media buy strategy • Advertising strategy • Qualtrics BX • Agency management • Social media marketing • Digital marketing • Marketing attribution
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