Madeleine Hook

About Madeleine Hook

My work is fueled by my desire to create exciting, engaging, successful marketing campaigns that drive business. I work hard to create a data-driven brand and advertising strategy that can tie back to driving growth, affinity, and awareness. I am a talented manager who is empathetic and nurturing, while motivating my teams to challenge themselves. I believe that a brand is a living, breathing asset that needs constant attention and should be driven by a team who is forward-thinking with an appetite for growth and learning. My areas of expertise include: • Brand strategy • Project management • Thought leadership • Budget management • Campaign development • Creative direction • Brand positioning • Excellent interpersonal skills • Partnership marketing • Media buy strategy • Advertising strategy • Qualtrics BX • Agency management • Social media marketing • Digital marketing • Marketing attribution

Experience

1. Director of Brand and Media

   TDECU

   Oct 2021 — Present

Education

• Vanderbilt University

  Bachelors, Spanish Literature

• Vanderbilt University

  Bachelor of Arts (B.A.), Spanish Language and Literature

  2004 — 2008

• University of Texas at Tyler

  Master of Business Administration - MBA, Marketing

  2017 — 2019

• University of Houston

  M.A., Spanish Literature

  2008 — 2010