Madeeha S.
Technical Business Analyst @Creative Pulse Systems Inc
Signup · Get unlimited contacts
WORK HISTORY
Technical Business Analyst @Creative Pulse Systems Inc
Toronto, ON, CA
Created and defined 30+ user stories, mapped cross-functional workflows, and defined future-state process models from Salesforce data. Worked with data engineers to design and validate ETL pipelines using Python (Pandas, NumPy) and SQL for data cleaning, quality rules, and transformation logic, resulting in cutting manual prep time by 70%.Supported analytics development by defining KPIs, validating SQL semantic layers, reviewing data lineage, and refining Power BI dashboards that reduced reporting cycles to under twelve hours.Conducted UAT testing to ensure accuracy in development tests throughout the production pipeline. Maintained structured project documentation such as sprint artifacts, decision logs, process flows, and technical specs using Jira to support long-term system sustainability.
EDUCATION
Sir Oliver Mowat Collegiate Institute
High School Diploma
Toronto Metropolitan University
Bachelor's in Business Technology Management
ABOUT MADEEHA S.
Detail-oriented analyst with experience in machine learning, data governance, and scalable systems design. I specialize in breaking down complex problems, optimizing data workflows, and translating technical processes into clear, actionable solutions that drive real impact.My background spans public-sector digital transformation, risk-aligned policy development, and systems analysis. These experiences have given me a strong foundation in how people, data, and technology interact at scale. I’m passionate about ethical AI and designing socio-technical systems that are transparent, responsible, and built to empower users.Driven, curious, and execution-focused, I aim to build technology and systems that are not only technically strong but genuinely improve how people work, decide, and experience information.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.