Maddy Williams

About Maddy Williams

I\'m a writer and digital marketer with advanced written and verbal communication skills, marketing experience in print and digital realms, and multimedia journalism talent. I graduated Summa Cum Laude (4.0 GPA) from Middle Tennessee State University with a Bachelor of Science in Journalism and a minor in Global Studies. Journalistic writing and communication comes naturally to me, and I have a strong passion for writing and how it can better companies’ marketing strategies.Currently, I work at Coffee County Bank as their Marketing / Events Coordinator. In this role, I lead and support Coffee County Bank’s marketing initiatives by collaborating with the CEO and Marketing Consultant to execute their 300-point marketing strategy, managing sponsorships, and enhancing the bank’s visibility and reputation in the community.Formally, I was a Communications Specialist for The Webb School where I supported the various communication and marketing needs of the department. I helped capture campus life through various media, both print and digital, including social media.Before working at Webb, I was a part-time Communications Specialist for MTSU News and Media Relations, where I wrote news releases covering the MTSU campus community, sent news releases to media outlets, coordinated with the media to ensure they received press contacts for stories, used Photoshop and Canva to edit photos and create graphics, and created and scheduled social media posts for MTSU\'s main accounts. As a student, I was the Lead Student Producer for MTSU’s Division of Marketing and Communications where I led a team of social media managers and created content for MTSU’s Instagram. I have also worked as a freelance social media manager for several companies, a writer and social media manager for MTSU Sidelines and a Campus Lead for Good Molecules, a skincare company, where I worked in marketing and sales by leading a group of student ambassadors.I run my own blog (meaningfulmindsets.com) where I write lifestyle pieces and upload all of my multimedia work. I was also a study abroad student. I studied in Peru in the Summer of 2022 and in Costa Rica in the Summer of 2024 with MTSU\'s Global Studies Department, and I studied journalism in England in the Spring 2023 semester as an exchange student at the University of Salford.

Experience

1. Marketing and Events Coordinator

   Coffee County Bank Coffee Bank & Trust

   Sep 2025 — Present · Manchester, TN, US

   As the Marketing / Events Coordinator, I lead and support Coffee County Bank’s marketing initiatives by collaborating with the CEO and Marketing Consultant to execute their 300-point marketing strategy, managing sponsorships, and enhancing the bank’s visibility and reputation in the community.My Duties and Responsibilities:1. Represent Coffee County Bank at community events and sponsorship activities.2. Manage event logistics including setup, breakdown, and on-site engagement.3. Ensure brand consistency and professionalism at all public-facing events.4. Build and maintain relationships with local organizations, nonprofits, and event coordinators.5. Identify and pursue opportunities for community involvement and sponsorships.6. Serve as a liaison between the bank and community partners.7. Take ownership of the bank’s 300-point marketing strategy, ensuring timely and effective implementation.8. Track progress and provide regular updates to leadership.9. Collaborate with internal teams to align marketing eorts with business goals.10. Work closely with Community Bank Marketing Consultants to align strategies and campaigns.11. Coordinate meetings, share insights, and implement consultant recommendations.12. Develop and propose new ideas to enhance the bank’s marketing presence.13. Collaborate with Consultant to develop content for social media, newsletters, and promotional materials.14. Monitor marketing trends and competitor activity to identify improvement opportunities.

Education

• The University of Salford

  Bachelor's degree, Multimedia Journalism

• Middle Tennessee State University (MTSU)

  Bachelor's degree, Journalism

• Blackman High School

  High School Diploma