Maddy Pane

About Maddy Pane

Experienced Salesforce Business Analyst/Consultant and Administrator with over 6 years of…

Experience

1. Salesforce Administrator Sfmc Expert

   Ford Motor Company

   May 2022 — Present

   Ford Motor Company is embarking on a transformational journey to revitalize its marketing efforts with Salesforce Marketing Cloud. This initiative aims to seamlessly integrate customer data, personalize interactions, and optimize marketing campaigns across various channels. By leveraging the power of Salesforce Marketing Cloud, Ford intends to enhance customer engagement, drive sales, and stay ahead in the competitive automotive landscape.* Orchestrated biweekly releases and spearheaded sprint planning, collaborating closely with Salesforce engineers to develop and maintain workflow rules, user roles, and security measures.* Coordinated project schedule meetings, compiled progress reports, and executed test cases within a sandbox environment.* Strategized and executed Agile-driven deployment processes and backlog management, ensuring seamless project progression.* Documented comprehensive business requirements, created as-is and to-be process flows, and conducted meticulous data mapping.* Pioneered the creation of new custom objects, assigned fields, dependent pick-lists, record lists, custom tabs, components, and custom apps.* Specialized in optimizing Service Cloud functionalities, implementing custom tabs, validation rules, approval procedures, and auto-response rules for streamlined business logic.* Demonstrated in-depth knowledge of CRM business procedures, including forecasting, campaign management, lead management, order management, account management, case management, and merging management.* Engineered customized dashboards for case team members to monitor and communicate insights across the organization.