Maddy Hirshan
Strategic Marketing Leader, SaaS & AI @ Wolters Kluwer Health | Driving Product Launches & Go-to-Market Strategies
- Role
- Strategic Product Marketing Lead, Healthcare Saas & Ai at Wolters Kluwer Health
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Maddy Hirshan
Product marketing leader with 10+ years of experience launching SaaS products in…
Experience
Strategic Product Marketing Lead, Healthcare Saas & Ai
Jan 2023 — Present
Head of global go-to-market strategy and execution for a Ovid SaaS workflow solutions for healthcare research.• Won first place in the company-wide Marketing Excellence Awards 2024 by developing the first Marketing Analytics Dashboard to measure product marketing ROI based on revenue KPIs at a global scale, informing executive decision-making and marketing prioritization.• Received two company-wide Excellence in Action Awards in Q1 2024 and Q2 2025; selected due to ability to relentlessly search for solutions to problems and find innovative ways to display company core values and strategies. • Driven three successful product launches while aligning positioning and messaging to the voice of the customer, market needs, and user pain points. Most recently, this included the launch of Ovid Synthesis Expert AI.• Create scalable frameworks for launch planning, sales enablement, and messaging that improved GTM consistency across global teams.• Contribute to $15M+ of sales pipeline annually by driving demand generation, nurture campaigns, and effective sales engagement strategies, resulting in an increase marketing qualified lead to sales qualified lead rate by 12% year-over-year.
Education
Pasadena City College
Web Page, Digital/Multimedia and Information Resources Design
2017
Product Marketing Alliance
Advanced Certification, Product Marketing
University of San Diego
Bachelor of Science, Neuroscience
2010 — 2014
Product Marketing Alliance
Product Marketing Certification
2022
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