Maddy Andersone
Experience Consultant @Granicus
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WORK HISTORY
Experience Consultant @Granicus
Led end-to-end multichannel strategy initiatives for public sector organisations, deliveringcomprehensive project management across scope definition, timeline adherence, andrequirements fulfillment- Conducted in-depth discovery processes including stakeholder interviews, audienceanalysis, content audits, and organisational assessments to establish strategic foundations- Transformed research insights into actionable strategic deliverables including personadevelopment, customer journey mapping, and messaging frameworks that drovemeasurable engagement improvements- Provided expert consultation to government clients while fostering collaborativerelationships with cross-functional teams and specialised contractors to ensure seamlessproject execution- Served as primary client liaison, proactively anticipating needs while guiding strategicdecisions based on analytics and industry best practices to achieve organizationalobjectives- Established thought leadership through speaking engagements, panel participation,workshop facilitation, and webinar presentations, representing the organisation athigh-profile industry conferences and client-facing events
EDUCATION
The Open University
Bsc, Open Degree in Business Management
Latvian Business College
Accounting and Business/Management
Coursera
Certificate of Undergraduate Studies, Project Management
Coursera
Certificate of Undergraduate Studies, Design and Visual Communications, General
Business management college
Law
The Open University
Bachelor of Science, Business Administration and Management, General
Coursera
Certificate of Undergraduate Studies, Data Analytical Professional
ABOUT MADDY ANDERSONE
Ever wondered how some companies make customers feel like they\'ve just been hugged by a unicorn of service? 🦄That\'s my superpower. 🪄I don\'t just improve customer experiences—I transform them from \"meh\" to \"magical.\" With a strategic blend of empathy, innovation, and a touch of customer whispering, I\'ve helped businesses turn frustrated customers into raving fans. Think of me as the customer experience equivalent of a superhero, minus the cape (though I\'m not entirely ruling that out). 🦸My approach isn\'t about following a manual—it\'s about understanding the human behind every interaction. I\'ve spent years decoding the art and science of creating memorable customer journeys, helping organizations build relationships that go beyond transactions.From startups to worldwide government agencies, I\'ve consistently proven that exceptional customer experience isn\'t just a department—it\'s a philosophy.Key strengths include: Turning customer complaints into standing ovationsDesigning seamless customer journeys that feel more like a smooth jazz performance than a bureaucratic maze Strategic problem-solving that makes even the most complex customer challenges look like simple sudoku puzzles.Whether it\'s mapping customer journeys, training teams, or strategically predicting customer needs before they even know them, I\'m your go-to guru for creating experiences that don\'t just satisfy – they wow. 🫡Let\'s connect if you believe that customer experience is more than just a buzzword—it\'s the heartbeat of successful businesses. Pro tip: If you want to turn your customer experience from \"meh\" to \"magnificent,\" let\'s connect. Warning: Side effects may include increased customer satisfaction, unexpected smiles, and competitive edge.
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