Matt Maddox
Driving organic and paid marketing results, growing audiences, increasing engagement, producing content, managing marketing teams.
- Role
- Marketing Director at The Ruth Institute
- Location
- American Fork, UT, US
- LinkedIn followers
- 500 followers
About Matt Maddox
An understanding of the key performance indicators that drive business growth is…
Experience
Marketing Director
May 2020 — Present · US
Digital Marketing: Increase web traffic, including paid and organic. Optimize site for SEO best practices. Monitor site traffic. Build Resource Center pages around core topics.Social Media: Increase Facebook traffic overall, and to main website Engage all RI Media for Resource Centers (Facebook, YouTube, Press Release, website, etc.) Increase Facebook engagement.Supervise creation of (as well as create) marketing assets (social media content, site banners and graphics, ad-hoc requests from colleagues, etc.)Video Assets and Sites. Work with Video Podcast Producer to increase subscribers to Locals Channel, YouTube channel & Dr. J show. Collaborate with Colleagues on digital marketing strategy. Assures visual continuity across all Ruth Institute assets, including print and digital. Supervises other colleagues, as needed, to achieve objectives.Manage relationship with marketing agency, including overseeing ads, roi, email list growth, and storybrand growth and site branding.Create new webpages as needed in Wordpress as well as oversee website maintenanceResearch and select company software, including for CRM, website, and payments.
Education
Esade
Master of Business Administration - MBA
American Fork High School
High School Diploma
1999 — 2002
Brigham Young University
Bachelor of Arts, English
2006 — 2011
Skills
- Online Marketing
- Microsoft Office
- Outlook
- Microsoft Excel
- Prezi
- Affiliate Marketing
- Network Marketing
- Microsoft Word
- Ms Excel Pivot Tables
- Editing
- Affiliate Fraud Detection
- Volunteering
- Political Campaign Volunteering
- Online Advertising
- Marketing
- Political Campaigns
- Ppc
- Team Leadership
- Leadership
- SEO
- Internal Communications
- Telephone Consumer Protection Act Compliance
- Audacity
- Cpc, Cpa, Cpm Marketing
- Digital Advertising Compliance
- Affiliate Network Compliance
- Cpa Detective
- Lashback
- For Profit Education Compliance
- UK Email Compliance
- Training
- Social Networking
- Crm
- Salesforce.com
- Lead Generation
- Advertising
- Market Research
- Management
- Web Marketing
- Social Media Marketing
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