Maddie Richter

Social Lead, Alaska Airlines

Role
Social Media Manager at Alaska Airlines
Location
Tacoma, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Social Media Manager

    Alaska Airlines

    Dec 2020 — Present

    Act as a subject matter expert in social media platforms and engagement best practices. • Exercise considerable judgement to make decisions in content creation, social partnerships and channel strategies and execution. • Own all day-to-day activities related to managing social media platforms, including Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube.• Direct content creation for social channels with the internal brand studio and external agencies• Create content as needed, including copywriting, editing images, and creating TikTok videos and Reels (shooting, editing, and publishing). • Design social media marketing campaigns and build brand loyalty via digital marketing channels. • Plan content and maintain ownership of the social media editorial and promotions calendar, and coordinate calendars and content with brand marketing, corporate communications, email marketing, and web content teams. • Manage strategy and execution for boosting of organic content on Instagram and TikTok• Manage publishing of all content across all social media channels.• Manage execution of social promotions, contests, and marketing programs.• Drive creative briefs and stakeholder approvals.• Manage social team

Education

  • Whitworth University

    B.A., Marketing, Visual Communications

    2007 — 2011

  • Eastlake High School

    Diploma

    2004 — 2007

Skills

  • Project Management
  • Online Advertising
  • Direct Marketing
  • Social Media
  • Marketing
  • SEO
  • Indesign
  • Mac Os X
  • Creative Briefs
  • Marketing Reporting
  • Data Analysis
  • Client Services
  • Social Media Marketing
  • Blogging
  • Integrated Marketing
  • Digital Marketing
  • Graphic Design
  • Account Management
  • Music
  • Campaign Performance Analysis
  • Powerpoint
  • Adobe Creative Suite
  • Microsoft Office
  • Ap Style
  • Strategy
  • Email Marketing
  • Advertising
  • Creative Strategy
  • Photoshop
  • Leadership
  • Facebook
  • Dreamweaver
  • Illustrator
  • Digital Direct Marketing
  • Editing
  • Marketing Strategy
  • Wordpress

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Maddie Richter — Social Media Manager at Alaska Airlines in Tacoma, WA, US | Unifers