Maddie Richter
Social Lead, Alaska Airlines
- Role
- Social Media Manager at Alaska Airlines
- Location
- Tacoma, WA, US
- LinkedIn followers
- 500 followers
Experience
Social Media Manager
Dec 2020 — Present
Act as a subject matter expert in social media platforms and engagement best practices. • Exercise considerable judgement to make decisions in content creation, social partnerships and channel strategies and execution. • Own all day-to-day activities related to managing social media platforms, including Facebook, Twitter, Instagram, TikTok, LinkedIn and YouTube.• Direct content creation for social channels with the internal brand studio and external agencies• Create content as needed, including copywriting, editing images, and creating TikTok videos and Reels (shooting, editing, and publishing). • Design social media marketing campaigns and build brand loyalty via digital marketing channels. • Plan content and maintain ownership of the social media editorial and promotions calendar, and coordinate calendars and content with brand marketing, corporate communications, email marketing, and web content teams. • Manage strategy and execution for boosting of organic content on Instagram and TikTok• Manage publishing of all content across all social media channels.• Manage execution of social promotions, contests, and marketing programs.• Drive creative briefs and stakeholder approvals.• Manage social team
Education
Whitworth University
B.A., Marketing, Visual Communications
2007 — 2011
Eastlake High School
Diploma
2004 — 2007
Skills
- Project Management
- Online Advertising
- Direct Marketing
- Social Media
- Marketing
- SEO
- Indesign
- Mac Os X
- Creative Briefs
- Marketing Reporting
- Data Analysis
- Client Services
- Social Media Marketing
- Blogging
- Integrated Marketing
- Digital Marketing
- Graphic Design
- Account Management
- Music
- Campaign Performance Analysis
- Powerpoint
- Adobe Creative Suite
- Microsoft Office
- Ap Style
- Strategy
- Email Marketing
- Advertising
- Creative Strategy
- Photoshop
- Leadership
- Dreamweaver
- Illustrator
- Digital Direct Marketing
- Editing
- Marketing Strategy
- Wordpress
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