Maddie Profilet
Full-stack revenue marketer | Brand & growth expert | Elevating mission-driven organizations through storytelling, systems & scale
- Role
- Marketing Director at Aptarro
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Maddie Profilet
I\'m a full-stack marketing leader with 14+ years of experience helping B2B, SaaS, and mission-driven organizations clarify their message, build demand, and grow pipeline.From launching full-scale rebrands to building field marketing programs from the ground up, I specialize in connecting brand to revenue. I’ve led go-to-market messaging, digital campaigns, lifecycle strategy, and cross-functional alignment across sales, product, and customer teams.My work blends strategy and execution: Rebranded Vanderbloemen and created the “Leaders That Last” promise, helped contribute to a 25% YoY increase in closed-won business Built a B2B demand gen engine at Cenikor Foundation, driving a 59% lift in commercial revenue Ran regional field campaigns that generated multi-million-dollar pipeline and 100% show rates Led content, email, SEO, and lifecycle marketing with a focus on measurable outcomes and scalable systemsI’m passionate about translating purpose into performance—whether that’s through a bold brand voice, a sharp ABM strategy, or a nurture journey that actually converts.Let’s connect if you’re building something great and need marketing that can scale with it.
Experience
Marketing Director
Mar 2026 — Present
Education
St.Edward's University
BA, Communication; Advertising, Public Relations, Media Arts concentration
2007 — 2010
Skills
- Content Writing
- Social Media Communications
- B2b Software
- Press Releases
- Web Content
- Content Strategy
- Marketing Strategy
- Web Content Writing
- Strategy
- Email Marketing
- Product Marketing
- Social Networking
- Ap Stylebook
- Adobe Photoshop
- Digital Asset Management
- Creative Writing
- Social Media Marketing
- Strategic Planning
- Content Development
- Customer Relationship Management (Crm)
- Advertising
- Event Planning
- Wordpress
- Storytelling
- Blogging
- Lead Generation
- Search Engine Optimization (SEO)
- B2b Marketing
- Marketo
- Software as a Service (Saas)
- Thought Leadership
- Social Media
- Digital Marketing
- Marketing Automation
- Enterprise Software
- Leadership
- Content Marketing
- Project Management
- Event Management
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